Launching CRW Narrative Marketing
And Introducing the CRW Blog
Howdy y’all!
I’m Cat, the owner, operator, and monkey bangin’ on the keyboard for CRW Narrative Marketing. My work here at CRW (think SZA when pronouncing this…”CREW”) wasn’t always oriented toward narrative marketing.
In fact, CRW started pretty conservatively. I wanted CRW to be like every other copywriting agency. I hoped to build a list of clients who needed me to deliver consistent copy.
It was, for lack of a better description, a copy mill: a place where folks could turn for an easy couple hundred words but nothing too dense, nutritious, or lively.
Predictably, I burnt out. I wanted creativity, color, and vibrancy to direct my writing, not an endless list of keywords (although those are very important; we love keywords here) and soulless writing briefs delivered through Asana, Monday, or whatever CRM haunts your nightmares.
I rebuilt CRW’s brand to orient itself towards narrative marketing. I don’t want to be the writer people turn to to get just words on a page. I want to help suss out your brand's story, inspire your audience, and create long-term campaigns to support your business’s goals.
I think running a business should be fun.
So, let’s make marketing fun again.
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On this blog you’ll find tips and tricks for bringing your brand back to life, easy, actionable strategies for small business owners, and some fun writing exercises, projects, and other things I love and adore that make my life uniquely mine.
Make sure to follow me here! I’ll also be uploading videos to TikTok, posting visually pleasing things over on Pinterest (even writers need to design sometimes), and engaging with y’all over on Instagram. Plus, if you need a laugh, head over to my Twitter (are we calling it “X” yet?) for freelance realness.
Lastly…as a small business owner, marketing professional, or freelance writer, what’s been your biggest gripe about your DIY marketing? Have you tried outsourcing your marketing? If so, how did that go? Let’s chat about it!
Leave a comment here or shoot me an email at catherinewarner3@gmail.com.
